Sandstone Public Relations | JOSHUA LAVAR BUTLER
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Joshua L Butler


Joshua Lavar Butler (Diné/Navajo)


Joshua is a seasoned professional with more than 20 years of experience in public relations, marketing communications, strategic communications, journalism, and government relations. He utilizes his experience to drive strategy and messaging for his clients.


Joshua began his career in the early 2000s as a journalist for several local and regional newspapers while in college. As part of the Navajo teaching of going off to get an education and coming back to help your people—he did just that.


After attending Arizona State University and Northern Arizona University, he returned to the Navajo Nation and worked in several capacities to help his Navajo People. He served as the communications director/press officer for the Navajo Nation government, served as an advisor and legislative staff assistant for the Speaker of the Navajo Nation Council, and served as executive director for the Office of Navajo Government Development. In 2010, he also worked as an advisor to the Hopi Tribal Chairman and as the press officer for the Hopi Tribe.


In 2010, he and his wife, Christina, launched Sandstone Public Relations. In the same year, his constituents elected him to a four-year term on the 22nd Navajo Nation Council and he concluded his term in 2015, and he did not run for re-election.


He currently serves as president of JLButler Consulting and is also the owner/founder of Sandstone Public Relations located in Flagstaff, Arizona. He is a professional writer and contributor to several publications including the Navajo-Hopi Observer, Native News Online, the Hopi Tutuveni, and Indian Country Today.  He was also a contributor to the former Tribal Business Journal.


To add to his experience, he was the director of marketing at Winslow Indian Health Care Center and was the chief of staff and then deputy chief of staff for the Office of the President/Vice President of the Navajo Nation. He currently works as the director of communications and public relations for the Flagstaff Unified School District.


Aside from his work experience, he also contributed his expertise and knowledge to several non-profit organizations. He served as president of the board of directors for Native Americans for Community Action, Inc. (NACA); he served on the executive board for the Flagstaff Symphony Orchestra; served on the Health, Education & Human Services Committee of the Navajo Nation Council; served as secretary for the Arizonans for Tribal Government Gaming and the Arizona Indian Gaming Association (AIGA); served on the executive committee of the National Indian Gaming Association (NIGA); served as a commissioner on the Navajo Hopi Land Commission; served as a shareholder representative of the Navajo Times Publishing Company; served as chairman of the Native American Caucus; and served many other organizations.


Currently, he serves on the board of directors for North Country Health Care; on the board of directors for the National Indian Youth Council; and on the board of directors for American Indian Services. He is also a member of the Native American Journalists Association, which is now called the Indigenous Journalists Association; a member of the Public Relations Society of America; a member of the Arizona Schools Public Relations Association; and the National Schools Public Relations Association.


One career highlight was being awarded the prestigious Native American 40 Under 40 award by the National Center for American Indian Enterprise Development (NCAIED) in 2014. This national award recognizes Native American professionals for their outstanding leadership and community contributions.


Joshua currently resides in Flagstaff and Tuba City, Arizona, with his wife and family. He holds a B.S. degree in History and Political Science from Northern Arizona University (NAU) and an M.A. degree in Communication from Arizona State University (ASU).